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About Productpals

If you want to learn more about online marketing, understand your website – and your competitors’ sites – or share your expertise, AboutUs is for you. We analyze websites, evaluate trends, and share best web practices, delivering you the best tips and tools for reaching new customers. We sort through the rumors and misguided advice about online marketing that's rife on the web, so you can make informed, wise decisions for your business."+ View More

Productpal Values

This new tool provides insight into how search engines and your visitors see your website. You can see where you're already doing great, and find areas to improve that could help increase your site's traffic. If you don't see the Online Visibility Audit at the bottom of your website's AboutUs page yet, you can add it by clicking the "Audit this site" button. If you have any feedback about how we could make future iterations of the Online Visibility Audit more useful for you, please email us with your ideas at."+ View More

Inside Productpals

It’s time already. You need to hire an outside expert - in fact, you needed one last week. Maybe it’s a web designer who really knows usability, or a human-resources development consultant, or perhaps a public relations and marketing firm. Most business people automatically turn to their business network to find the expert they need. But you may need expertise that no one else in your network has hired lately."+ View More

Supporting Enterpreneurship

Once again, Google has moved the proverbial goal post by announcing its newest search engine feature, Google Instant. And website owners will need to get very savvy with their search engine optimization if they want to score. What is It? Google Instant displays search results as you type, in real time, making searches more interactive and immediate. As you type, Google Instant updates search results, instantly."+ View More

Leadership

Most websites have a home page with something like index.php or default.aspx at the end of its URL – for example, MyWebsite.com/index.php. Just like your underwear, you really shouldn’t be showing that level of detail to the public. Even worse than an unexpected glimpse of the skivvies, these extras at the end of a site’s URL could indicate that the webmaster has inadvertently crippled the site’s visibility to search engines."+ View More

History

Most websites have a home page with something like index.php or default.aspx at the end of its URL – for example, MyWebsite.com/index.php. Just like your underwear, you really shouldn’t be showing that level of detail to the public. Even worse than an unexpected glimpse of the skivvies, these extras at the end of a site’s URL could indicate that the webmaster has inadvertently crippled the site’s visibility to search engines."+ View More

Recognition

Most websites have a home page with something like index.php or default.aspx at the end of its URL – for example, MyWebsite.com/index.php. Just like your underwear, you really shouldn’t be showing that level of detail to the public. Even worse than an unexpected glimpse of the skivvies, these extras at the end of a site’s URL could indicate that the webmaster has inadvertently crippled the site’s visibility to search engines."+ View More

Location

Most websites have a home page with something like index.php or default.aspx at the end of its URL – for example, MyWebsite.com/index.php. Just like your underwear, you really shouldn’t be showing that level of detail to the public. Even worse than an unexpected glimpse of the skivvies, these extras at the end of a site’s URL could indicate that the webmaster has inadvertently crippled the site’s visibility to search engines."+ View More

Benefits

Most websites have a home page with something like index.php or default.aspx at the end of its URL – for example, MyWebsite.com/index.php. Just like your underwear, you really shouldn’t be showing that level of detail to the public. Even worse than an unexpected glimpse of the skivvies, these extras at the end of a site’s URL could indicate that the webmaster has inadvertently crippled the site’s visibility to search engines."+ View More

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